Transforming Banco Inter's overdraft
How a user-centered approach with a focus on product simplification drove a 25% increase in hiring and awareness
+5 MM
Affected users
+25%
Product activations
Revenue growth with alert dashboard
Creation of notification and alert dashboard for heavy machinery that increased the number of preventive maintenance schedules by 35% and contributed to a 15% growth in the number of machines sold
+200k
Controlled machines
+35%
Increase in maintenance
Believe it or not, many people still use checks on a daily basis. The volume of checks deposited through the App is enormous, and in this project, I worked to address the main pain points of users in this process
COMING SOON
+1MM
Affected users
-80%
Projection of decrease in rejected checks
The most important product for Inter's sustainability pillar
Sustainable Life is a hub of sustainability initiatives from Banco Inter such as cashback donation, financial and socio-environmental education, among others. The product actively contributes to the construction of the bank's sustainability pillar.
COMING SOON